Sign & Digital Graphics

August '18

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2 • August 2018 • S I G N & D I G I T A L G R A P H I C S A U G U S T 2 0 1 8 - V O L U M E 3 2 , N O . 1 1 Contents 6 The Long View Dealing with the competition By Ken Mergentime 8 In the Trenches Salt water sanity By Rick Williams 80 Chat with Matt An interview with Brian Phipps By Matt Dixon ELECTRIC SIGNAGE Covering advances in illuminated signage, including electronic displays, message centers, channel letters and more. 16 The ABCs of Channel Letters Types and manufacturing tips By Ryan Fugler RUNNING THE BUSINESS Covering sign industry trends, legal issues, finances, sales, marketing, sign codes, shop maintenance and more. 22 Make it Your Business Leave your message after the beep By Vince DiCecco PRINTING AND FINISHING Covering the latest in digital printing, media, ink and finishing for banners, backlits, graphics and more. 33 The Well-Groomed Printer Timely advice to keep your shop's printer running smoothly By Bill Schiffner 38 Think Ink Ink choices for rigid substrate printers By Ray Work, Ph.D. 40 The Digital Eye Brush up on brushes By Stephen Romaniello WRAPS Covering the tools and techniques for creating, installing and selling vinyl wraps. 46 Wrapping Unique Objects Techniques for wrapping all types of objects By Charity Jackson 50 How To: The Universal Graphics Installation System Glass, triangles and hinges are the keys to a solid installation By Justin Pate 54 Wraps Projects What's being done in the field ©2018 National Business Media, Inc., all rights reserved. Sign & Digital Graphics (ISSN 2158-1533) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020; (303) 469-0424, Fax (303) 469-5730. Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Sign & Digital Graphics, PO Box 460794, Escondido, CA 92046-0794. All items submitted to Sign & Digital Graphics become the sole property of Sign & Digital Graphics and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Sign & Digital Graphics. Opinions expressed in Sign & Digital Graphics may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. Page 16 DIGITAL GRAPHICSL Page 46 DIGITAL GRAPHICSL

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