Sign & Digital Graphics

August '18

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S I G N & D I G I T A L G R A P H I C S • August 2018 • 71 "It has to do with the aesthetics of the designs we create and the uniqueness of the way we approach and build signs. It is not really seen with too many compa- nies," he says. The company invested in its first CNC machine back in 2000. At that point in time, Cox was focusing on creating visu- ally dynamic carved signs and was spend- ing a lot of time hand-carving everything. "The end result was fantastic but the efficiency was very low," he says. The CNC router "opened up a whole new world, specifically some years later when we were integrating 3-dimensional software into our work, that essentially becomes yet another realm that again could have been achieved by hand but would have been that much more labor- intensive to create a 2.5 D or 3D piece," Cox says. Most sign shops use a 3-axis router, meaning it can mill half of a cylinder or half of a full-contoured sphere because it moves front to back, side to side and up and down. The 3-axis and 4-axis machines provide the most amount of detail so that's why most sign shops stick with these two router types. To create some of the more ambi- tious projects and signage, the company spends a lot of time upfront working in dimensioning software to make sure the cuts are in the right place and the dif- ferent layers take shape before it is even sent to the router. "The level of detail we are asking our CNCs to do is really quite phenomenal," he says. "Our signs tell a story. They leave a lasting impression. That's the whole point. To give our clients these unique stamps that help their business grow and set themselves apart," Roger Cox says. (Photo courtesy of House of Signs) (Photos courtesy of House of Signs)

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