August '18

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24 • RV PRO • August 2018 rv-pro.com Celebrating LE A DING WOMEN in the RV Industr y L ike any other woman who has risen to the top in a male- dominated industry, Dania Filippetto can recite a litany of the barriers she had to surmount. But Filippetto, president and sole owner of the Rangeland RV and Trailer Sales dealerships in Alberta, Canada, also will tell you how being a woman, and thinking in perhaps stereotypical female fashion, has served her well. "When a husband and wife or a family are shopping for an RV, let's be honest: If the woman doesn't like the floorplan or the décor, and it doesn't feel like home away from home, she couldn't care less about how it would tow," she says. "I can relate to women about that. … If the woman did not like the RV, he wasn't getting it. That's just the facts." Beyond being able to spot an RV model that she senses won't fly with women, Filippetto brings to the business an inviolable commitment to customer service. In her previous work at an RV dealership and her observations of how others operated, she believed customer service and support could be so much better. "Turnover in repeat business was terrible," she says, adding that she wanted to create the right conditions to bring back customers. "How could we sell a trailer and still serve the cus- tomer after that?" Long before Filippetto launched her own RV dealership, she was learning about the business. At the age of 18, with no college education, she became the finance manager in a car dealership. Four years later, she got a job at an RV dealership. Rangeland Thrives on Female Perspective Owner Dania Filippetto credits carrying the right mix of floorplans, brand loyalty to Forest River, no-haggle pricing and a strong focus on service – including a six-day service guarantee – to her dealership's success. By Craig Young PHOTOS BY KURTIS KRISTIANSON/ SPINDRIFT PHOTOGRAPHY

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