August '18

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28 • RV PRO • August 2018 rv-pro.com Celebrating LE A DING WOMEN in the RV Industr y for free on every purchase of a new or used RV. That covers the battery, propane in the tanks, hookups, a theft security system and a pre-delivery inspection. When Filippetto was sitting in the automobile dealership's finance office at her first job receiving the customers as they came in off the sales floor, she noticed they would look a little beat-up by the negotiating process instead of happy about their purchases, she says. She was determined that things would be different when she opened her own dealership. "We have been a one-price, non-negotiating dealer since inception," she says. "Who wants to negotiate? It's a sucky experience. … For the consumer, they hate it. "If you paid $25,900 for a trailer, you're not sitting next to a guy in the campground who's a better negotiator than you and paid $23,000 for the trailer," she says. "What you paid for the trailer, everybody else paid for the trailer." The one-price policy lends the dealership credibility and demonstrates its integrity, according to Filippetto. Brand Loyalty Pays Off Rangeland RV carries Forest River products exclusively, a change she made about 18 months ago. "We're the No. 1 Forest River dealership in Alberta. We buy the most product from them," she says. "I have the top five-selling lines from Forest River, which are in the top 10 lines in North America," she adds. Rangeland RV carries mostly towables – such as Cherokee, Wolf Pup, Arctic Wolf, Cedar Creek, XLR, R-Pod, Surveyor, Solaire, Rockwood, Geo Pro, Columbus and Sierra – and some Class C motorhomes: Forester and Sunseeker. She says she feels that being an exclusive Forest River dealer – and being such an important account for the manufacturer – pays valuable dividends. "When I need something, there's never a day when they're not there to support me," she says. "I can pick up the phone and call any of the head honchos at Forest River, and I'll get a return call within an hour. "I can confidently sit in front of a customer and say, 'If there's an issue, Forest River will make it right.'" Towables make up more than 70 percent of sales in the industry, and Rangeland RV has chosen to focus on that segment. "The Class A market was quite low," she says. "I'm just not interested in sitting on big Class A motorhomes." Back From the Ashes A pivotal event in Rangeland RV's history came in October 2014, when the dealership was destroyed by fire. "It burned to the ground, and we lost everything," Filippetto says. As a result, the company built a new, 25,000-square-foot facility on 10 acres not far from the original 3-acre site. Sales consultant Josh Clarke goes over some details with potential RV buyers at Rangeland. The dealership has been a one-price, non-negotiating dealer since its inception.

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