August '18

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rv-pro.com August 2018 • RV PRO • 29 "Where I had my fire, I was on a highway that has 130,000 people drive by the door every day. I'm not on this major highway anymore," she says. That lack of drive-by visibility concerned her, so she had to refocus her branding on making Rangeland a destination dealership. It doesn't hurt that the destination is the nicest RV dealership in the province, according to Filippetto. "It doesn't look like an RV dealership; it looks like a Lexus dealership," she says. To make the name Rangeland RV top-of-mind, the dealership has ads on the radio every day. The dealership also uses Google AdWords and other Internet advertising. R a n g e l a n d 's m a i n d e a l e r s h i p i n Rockyview has 12 drive-through service bays, and the Red Deer location has four. Between the two locations, there is a staff of 40 employees, including 10 technicians. Filipetto's brother, Russell Spencer, is her service manager, and her sister, Jalene Grant, is her marketing manager. Filippetto says it's not easy to find service technicians: "It's one of the biggest challenges we've had." RV techs are required to complete three years of schooling, which Rangeland pays for, and pass an exam before they can be certified. Spencer sits on the province's apprenticeship and training board and recently participated in a career-day event to encourage young A pair of Rpods await finishing touches in Rangeland's service department. HEADQUARTERS 6855 HERMOSA CIRCLE BUENA PARK, CALIFORNIA 90622 MIDWEST MANUFACTURING 1642 GATEWAY COURT ELKHART, INDIANA 46514 WWW.TRIMLOK.COM INFO@TRIMLOK.COM IF YOU HAVE AN EDGE… WE HAVE A TRIM! 800 -405-2966 Same Day Shipping on Thousands of Parts CALL US TODAY! FREE SAMPLES Test Our Trims and Seals for Fit and Function FREE CATALOG Quickly View Our Most Popular Lines of Trims and Seals DESIGN ASSISTANCE Let Us Help you Find the Right Trim and Seal

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