August '18

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32 • RV PRO • August 2018 rv-pro.com Celebrating LE A DING WOMEN in the RV Industr y more time at their jobs than with their families, so the work atmosphere has to be a good one. That closeness can have its drawbacks, she acknowledged: "It makes it difficult when you have to put your foot down." In the end, the customer benefits from the culture of team- work at the dealership, she says. Offering What People Love Although an especially long winter set sales back this spring, Filippetto says the dealership probably will hit its goal of selling 630 RVs in Calgary and 220 in Red Deer. Back in 2015, when the market took a dive, Filippetto started something that she never thought she'd do: She stepped into the rental business. And she's glad she did. "We decided to go after a niche market. These people are mainly local; they want to rent for a weekend or a week," she says. "We have 20 units in our rental fleet right now. … We're sold out for the summer." Renting out a camper lets families try out the RVing lifestyle, and it has brought some back as buyers, she says. About eight years ago, Rangeland RV added another feature to its business: Luxury portable washrooms with flush toilets Rangeland recently became exclusively a Forest River dealer, with the Cherokee line as one of its biggest sellers. Filippetto says choosing the right lines is important to getting a woman to agree to her husband's choice of an RV. "If the woman did not like the RV, he wasn't getting it," she says. Right: A technician applies weather-proofing to the underside of a trailer at Rangeland RV.

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