August '18

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40 • RV PRO • August 2018 rv-pro.com R V M A N U F A C T U R E R S Dealer Aids Help Retail Towables About 190 dealers across the U.S. and Canada sell Cherokee products, and they are receiving strong sales support and large territories from the manufacturer, Walczak says. "We use specialized compari- sons with our core competition," he says. For example, literature lists each key competitor and various features of those models and show why Cherokee believes its floor- plans are better. "We equip our dealers with more marketing material, such as posters and pocket cards, than I've ever seen a brand provide," Walczak says. Last year, Cherokee added a new virtual reality system called Matterport to aid dealers at their dealerships and at retail shows. Matterport is an all-in-one reality capture system that gives realistic, interactive 3D and virtual Cherokee's Arctic Wolf offers plenty of available features in the galley – including a residential-style refrigerator, stainless-steel appliances, LED lighting and a walk-in pantry – that are not normally associated with an entry-level fiver.

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