August '18

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rv-pro.com August 2018 • RV PRO • 63 who will most likely be commenting on the videos you post there. "You do need a team of people willing to answer the questions in the comments," Heberer says. "Whether the person asking is your customer or not, letting people who are interested know you will answer them keeps things going in a positive direction. "You also want to make sure you have qualified people answering those ques- tions, so not to have liability issues since everything is on film and written in such a public format," he adds. "People will make decisions on whether they like you and your product based on the video alone, so we recommend making sure your content is accurate, likeable, and well-done." Moreover, dealers interviewed for this article advise their fellow dealers to keep in mind that some of the most popular videos on YouTube are not straight pro- motional pieces, but instead informational clips that generate interest in a dealership, which ultimately results in sales. Mount Comfort has made "educational videos that were everything from how to put out an awning to how to winterize an RV to a complete walkthrough of a new trailer by one of our experienced techni- cians," says Eckstein. "We have also made informational videos on construction of RVs as well as other components." Self-promotion – for Free Probably the best aspect of pro- moting on YouTube is that it's absolutely free. Essentially, YouTube allows any business or organization to post pro- motional productions – free-of-charge. YouTube also makes it very easy for even the most novice users to get a promotional video on its service. For starters, there's a YouTube Creator's Hub, where users can learn the basics on how to set up an account and get inspiration on how to shoot their first video. Retailers also will find links to editing tools to help them polish their raw footage (https://support.google.com/ youtube/answer/183851?hl=en&ref_topic =3014750), as well as tips on how to opti- mize their video. And there's also a free users' forum where users can get advice from seasoned YouTube veterans. Consumers are increasingly turning to YouTube to learn about the features and benefits of specific RVs before ever setting foot in a dealership. Some dealers report receiving 20,000 views or more for product walk-around videos posted on YouTube.

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