Awards & Engraving

September '18

Issue link:

Contents of this Issue


Page 52 of 84

T his year's Pantone fall/winter colors include expected shades as well as jewel tones and a few lighter hues that are not considered the norm for the autumn season. Additionally, Pantone has also offered a smaller palette that includes five "Classic" hues. Use these colors to breathe new life into your products, showcasing new items as well as standards you always have available by updating the designs. You might be surprised what a change of season can do for your sales. Jennifer Foy has over 15 years of experience using Adobe Photoshop. She has received a Master's degree in Design and Advertising from Syr- acuse University and a Bachelor of Fine Arts in Visual Communications from the Ringling School of Art and Design in Sarasota, Florida. Her years of teaching experi- ence include numerous software and design classes in Adobe Illustrator, Photoshop and InDesign for colleges in Atlanta, Georgia and Louisville, Kentucky. Jennifer is currently working as the Creative Director and Universal Woods with the Unisub and ChromaLuxe brands. Jennifer can be reached by email at By Jennifer Foy Trendy and classic colors round out the 2018 Fall/Winter Color Palette Hello, Fall Nebulas Blue and Quetzal Green can be found in this image. IMAGE COURTESY JENNIFER FOY FALL COLOR LINEUP The Pantone report stated this for the Fall/Winter 2018 Color Palette: "Com- bining classicism with colorful expression, the Pantone Fashion Color Trend Report Fall/Winter 2018 features a bold palette of autumnal hues complemented by some more unexpected shades. Continuing to underscore the desire for color that tran- scends the seasons, the report for fall/ winter 2018 highlights the top 10 colors for men's and women's fashion, as well as five new classics." This season's colors go back to the con- sumers' need for individualism and expressing creativity with a mix of traditional colors and striking unexpected options. These colors can stand on their own or be paired together for a final look. Pantone notes: "These unexpected shades reinvent the seasonal color story and allow for the artistry and originality that moves fashion forward." A few of these colors remind one of the lovely colors that can be found in autumn when the leaves are changing with reds, browns, olive green, orange, dark yellow, and a deep purple. These "earthy, yet bolder fall favorites" complement the wild card colors such as the Nebulas Blue, described as "elec- tric," and the bright Limelight, a "pungent yellow-green (that) becomes the center of attention," says Leatrice Eiseman, executive director for the Pantone Color Institute. For those seeking more traditional hues and wanting to be less eye-catching, they can still find inspiration with Pantone's five- color Classic Palette, a group of neutrals that provides the perfect backdrop for trendy bright colors. Ultra Violet, the Color of the Year for 2018. IMAGE COURTESY JENNIFER FOY 50 • A&E SEPTEMBER 2018

Articles in this issue

Links on this page

view archives of Awards & Engraving - September '18