Sign & Digital Graphics

September '18

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18 • September 2018 • S I G N & D I G I T A L G R A P H I C S ELECTRIC SIGNAGE L ess is more. It's a simple mantra that has been repeated for years, mainly because of its proven effectiveness. "Don't overthink things" is another way of phrasing it. No matter how it is articulated, the practice of making a product functional and easy to use, without the unnecessary complications, is a benefit in the sign industry. Edge lighting fits this description. It provides an excellent, inexpensive way to enhance a simple display using proven light- ing technology and straightforward installation methods. "Edge lighting is a low-cost way to make a sign 20 times better and more eye-catching than what it would be without it," says Dan Parks, a sales representative with Principal LED. This type of lighting is very common, in fact, everyone has probably encountered it at some point in their everyday lives. "Edge lit technology comes from LCD monitor backlight- ing technology, and that's how your computer and LCD TV can be seen," says Hanna Huang, VP of business development at LEDCONN, a company that makes its own LED tape from scratch at the diode level. Despite being an attractive, small-investment type of lighting option, there may be several questions that arise when con- sidering edge lighting. In what situation is this type of light- ing useful? How can it be implemented to reach its maximum effectiveness? How do the other signage display parts intermix with the lighting? "There are several ways to 'edge' light signage, depending on the application and need," says Fritz Meyne, Jr., vice president sales, Bitro Group, Inc. Applications and Benefits The need for edge lighting is dependent upon a few factors. Sign makers should identify what type of display is being used in the project and determine how edge lighting elements would enhance the overall appearance. Meyne outlines a couple areas saying, "Edge lighting a very thin five millimeter advertising panel would typically be accomplished with a very small profile linear LED." Ryan Fugler is a freelance writer and former editor of Wraps maga- zine. He can be reached at rnfu- with questions or comments. L E D E D G E L I G H T I N G LIVING ON THE Simple light- ing solutions for keeping a display relevant and noticeable B Y R Y A N F U G L E R

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