Sign & Digital Graphics

September '18

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62 • September 2018 • S I G N & D I G I T A L G R A P H I C S WRAPS DIGITAL GRAPHICS • Application Training: Most lead- ing media manufacturers offer some type of application training course to teach newcomers wrap fundamentals, as well as more advanced applications. Ultimately, if you are just getting into the trade, whether focused on color change, digital prints or both, you'll want to con- firm whether portions of the training are outsourced, and whether the instructor has first-hand knowledge to back up the course content. • Business Training: A little more than a decade ago, a basic wrap class con- sisted of application training, design dos and don'ts, gates in production, materi- als—and last, but not least, business essentials. Today, many courses skip over the business elements, and focus exclusively on installation technique, with the unspoken idea that it will all be okay in the end. Make sure that the course you are considering covers more than just wraps installation. Do your research before writing that check. Get informed and educated by a qualified instructor that is living it every day. • Graphic Design: When you boil it all down, no matter what your direction, you're always better off creat- ing a picture that's worth 1,000 words before the actual printing or ordering of materials. Your picture should be a mock- up of what the actual design would look like once on the car or object in ques- tion. It should have everything you and the client discussed. This will be the instrument that doesn't lie. If you don't possess the skills to produce this, either hire skilled professionals who do, or bet- ter yet, invest in yourself and your future by taking night courses to become profi- cient in Adobe Illustrator and Photoshop. The investments you make in yourself and your business today—in the form of money, time and skills—will come back tenfold later on. Developing & Running the Business • Written Contracts: What you believed you committed to and what the client believed they were entitled to Until a time comes that an association or technical univer- sity offers wraps training as an accredited option, you will need to seek out individual companies that offer training. Ultimately, if you are just getting into the trade, whether focused on color change, digital or both, you'll want to confirm whether portions of the training are outsourced and whether the instructor has first-hand knowledge to back up the course content.

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