Sign & Digital Graphics

September '18

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68 • September 2018 • S I G N & D I G I T A L G R A P H I C S SPECIALTY IMAGING DIGITAL GRAPHICS J ust because a print job requires a small size, doesn't mean it can't deliver huge results. Smaller printed items—whether used to promote a busi- ness or offered as unique or customized products—can deliver large-scale sales and profits. These types of small service offerings can range from mailing, gift and product labels, to decals and stickers as well as full on-demand printing. Label printing continues to ride the crest of the wave with other printing technologies. Today, most short-run label L A B E L P R I N T I N G Label Printing Options on a Roll Sign shops can find big profits by offering small- format printing services B Y B I L L S C H I F F N E R Bill Schiffner is a freelance writer/editor based in Holbrook, New York. He has covered the imaging industry for 29 years and has reported on many evolving digital imaging technologies including wide-format printing and newer electronic digital signage. He was the editor for a number of imaging publications and websites. He can be reached at bschiffner@optonline.net. Print service providers who are adding wide-format capabilities—but still have need for a printed label workflow—can adapt the 32" Mimaki UCJV300-75 or the 54" Mimaki UCJV300-130 to cover their needs. (Image courtesy of Mimaki USA) jobs can now be printed on wide-format digital printers as well as the usual smaller desktop models. Some machines are now fully integrated print-and-cut machines, while others offer print or cut options. Let's Get Small Geena Maharaj, global product man- ager at label printer maker Primera Technology, says that many sign shop owners are looking at small-format print- ing to increase the number of products that they can make and sell to their exist- ing customer base. "Small-format label and decal printing is an ideal product line extension for them. Operators are already familiar with printing and cutting

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