Sign & Digital Graphics

September '18

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S I G N & D I G I T A L G R A P H I C S • September 2018 • 71 Variable Data Options Roberts adds that the variable data capabilities within Roland VersaWorks RIP software—included with its VersaUV and TrueV I S printer/cutters—enable these printers to handle customized and serialized runs efficiently and cost- effectively. "This level of customization has remained popular, with applications ranging from personalized gift labels to event labels, club/team labels and local- ized runs of product labels," he says. "Variable data capabilities are the per- fect complement to small-format print and short print runs. Having the ability to uniquely change names and addresses quickly and easily without a lot of set-up time saves the shop operator time and money, while also enabling the shop to offer a unique upgrade opportunity to the end customer buying the print jobs. In addition, Roland printer/cutters allow sign-shops the versatility to deliver tradi- tional sign applications like wraps, ban- ners and posters, then handle jobs like label printing and apparel graphics on the same machine." Roberts adds that labels and stickers are also extremely popular in the apparel and sports markets. "We see a lot of sign shops adding labels to jobs to create a unique style to products they're produc- ing for both of these rapidly growing markets. With our integrated contour cutting, users can 'press print' once and come back to the completed, printed and uniquely contour cut labels." Photographic Print Runs Roberts says that many sign shops are using Roland printer/cutters, especially its VersaUV LEC and TrueVIS models for high quality, photographic print runs. He notes that these types of applications, as well as printing on unique and metallic media, are quite popular. "With UV printers, such as our LEC models, the range of media that's pos- sible to print on is quite broad, so unique material can be used as a benefit. Users also appreciate having the ability to use Gloss ink, which adds another dimen- sion to the labels. Incorporating Gloss ink is often upsold as a unique style for high-end uses." "Roland's Versa UV LEC series UV-LED printer/cutters can be found in many shops printing labels. These inkjets, which are ideal for creating label pro- totypes and for short runs, can handle a wide variety of specialty materials. Our latest eco-solvent inkjets, the True VIS VG and SG series models, are also popular for label printing applications, primarily for short-run production. All of these models offer users the benefits of low operating costs, exceptional image quality, inte- grated cutting, outstanding reliability and world-class service and support," he concludes. The Best of Both Worlds Maxwell reports that print service providers that are adding additional capabilities, but still have a need for "Our TrueVIS series of eco-solvent printer/cutters are being used by sign shops for a wide variety of applica- tions, including label printing," says Roland's Jay Roberts. (Image courtesy of Roland DGA) The ability to do smaller runs has also led to demand for the increased customization and localization of labels. (Image courtesy of Roland DGA)

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