September '18

For the Business of Apparel Decorating

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56 || P R I N T W E A R S E P T E M B E R 2 0 1 8 A thletic uniforms, namely base- ball uniforms, sparked a new market in the sewing industry back in the mid-1800s, which became especially successful due to Elias Howe's development and patent of the sew- ing machine in 1846. Deemed as one of America's beloved pas- times, baseball was one of the first sports that rose in popularity back in the early 1800s. The New York Knickerbockers of- ficially formed the first social club in 1845. By 1849, they adopted an official uniform with team colors. By 1867, there were more than 400 members in the National Associa- tion of Base Ball Players. As baseball grew in popularity, the uniform helped shape the fraternal bond by branding each team with its own unique name and color family. One of the earliest forms of appliqué was incorporated into the early club uniforms of the mid-1800s. Typi- cally, the first letter (or couple let- ters) of the team would be proudly displayed on the uniform by an ap- pliqué method typically using Old English or a similar ornate-style let- tering. Towards the late 1800s, jer- seys would display full team names on the front. Eventually, in the early 1900s, these teams started to experiment in numbering the play- ers. The clubs also began uniting the team name with various motifs to enhance and develop the team logo and create a team brand. Not only did they brand the entire team, but they personalized each player's jersey with his name and number on the back. From then until now, baseball uniforms build ex- citement among fans creating "hometown" comradery and a sense of community. Other sports, such as football and hock- ey, have followed suit in uniform decora- Andrea Bommarito is part of the third generation in her family business (ZSK Machines - Embroidery Equipment Sales, Service, and Support), started by her grandfather in 1955. Growing up and im- mersing herself in sewing and embroi- dery industry paved the way for a love of decoration technique and education. Based in St. Louis, Andrea aids in training as well as workflow and production solutions. She loves learning and teaching about embroidery and is always amazed by the creativity throughout the industry and applying embroidery methods to non-traditional embroidery markets. Andrea enjoys understanding individual businesses' needs (and soon to be busi- nesses) and is committed to aiding in the success of a customer. Creating and placing appliqué B Y A N D R E A B O M M A R I T O

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