September '18

Issue link: https://nbm.uberflip.com/i/1018409

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Page 12 of 180

EDITORS NOTE: 10 • RV PRO • September 2018 rv-pro.com Survey Shows P&A Retains Importance RV PRO has been a strong advocate for the parts and acces- sories segment of the RV business since its founding almost 15 years ago. In fact, when the publication first launched it was dedicated solely to fixed operations. Even as the magazine subsequently branched out to cover OEMs and OE suppliers, we've continued to promote the importance of aftermarket parts and accessories, both as a ser- vice to customers and as a solid dealer profit center. Honestly, it always seemed like such a no-brainer, but there have always been dealer skeptics who say: "I make my money selling RVs; I lose money on parts and service." Recently, I was heartened to see that independent research from Cairn Consulting conducted on behalf of the RV Industry Association shows what we've believed all along: That consumer interest in parts and accessories remains strong and that brick-and-mortar stores are capable of satisfying customers' needs. Specifically, the aftermarket survey found that the average RVer made about six aftermarket purchases in the past two years. Notably, the survey found that the newest and younger RV owners made more than double the number of purchases as their older counterparts, and younger and newer buyers are likely to spend more money and time when they are shopping in stores compared to their older counter- parts, which runs counter to the prevalent idea that younger customers are doing all of their purchasing online. Additionally, about two-thirds of all customers polled say it's critical to have the parts available at the location where they purchased their RV, especially among younger and newer RV purchasers. However, an unspecified number of poll respon- dents report they can't find the parts they are looking for in brick-and-mortar loca- tions, which indicates some dealers are missing out on sales opportunities. These are just a few nuggets from the survey. Everyone interested in the parts and accessories segment should be sure to check out the survey results, which can be accessed on RVIA's website at: www.rvia.org/news-insights/rv-industry-associations-new-aftermarket-rv-parts-and- accessories-customer-survey-shows-what-buyers-value-most-brick-mortar-stores-and-online Biggest Open House Issue Ever By all accounts, this year's Elkhart Open House Week is expected to be the big- gest event ever. So, it only made sense that RV PRO make this the largest September magazine issue ever, at 164 pages. Notably, we worked hard to increase the participation rate from large and small OEMs alike, we added coverage highlighting park model man- ufacturer exhibitors, we expanded our coverage of supplier events and we added more Open House maps to better illustrate what's planned for this year's event. Be sure to check out the fruit of all of those efforts, beginning on page 12. As always, thanks for reading. Bradley Worrell Editor brad@nbm.com P.O. Box 1416, Broomfield, CO 80038 (800) 669-0424 • (303) 469-0424 FAX (303) 469-5730 • rv-pro.com ©2018 National Business Media, Inc., all rights reserved. RV PRO (USPS 024-712) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020.; (303) 469-0424; Fax (303) 469- 5730. Subscription rates in the U.S.: One year, $45; Two years, $80; Three years, $108; Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds); Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020-9998 and additional mailing offices. USPS/National Business Media Automat- able Poly. POSTMASTER: Please send address changes to RV PRO, PO Box 460702, Escondido, CA 92046-0702. All items submitted to RV PRO be- come the sole property of RV PRO and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Ad- vertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in RV PRO. Opinions expressed in RV PRO may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, photographs and manuscripts welcome. NATIONAL BUSINESS MEDIA, INC. PRESIDENT & CEO Robert H. Wieber Jr. VICE PRESIDENT / FINANCE Kori Gonzales, CPA VICE PRESIDENT / INTEGRATED MEDIA John Bennett VICE PRESIDENT / PUBLISHING & MARKETS Dave Pomeroy VICE PRESIDENT / AUDIENCE Lori Farstad DIRECTOR OF IT Wolf Butler PUBLISHER: Chris Cieto (800) 669-0424, ext. 253 / ccieto@nbm.com EDITOR: Bradley Worrell (800) 669-0424, ext. 299 / brad@nbm.com MANAGING EDITOR: Travis O. Pryor (800) 669-0424, ext. 284 / tpryor@nbm.com DIGITAL CONTENT EDITOR: David MacNeal (800) 669-0424, ext. 230 / dmacneal@nbm.com SENIOR ADVISOR: Mike Wieber ACCOUNT EXECUTIVES: Jordyn Foos (800) 669-0424, ext. 212 / jfoos@nbm.com Ryan Moorhead (800) 669-0424, ext. 216 / ryan@nbm.com SALES SUPPORT: Kat Lewis (800) 669-0424 ext. 215 / klewis@nbm.com ART DIRECTOR: Kim M. Wright ADVERTISING DESIGN/PRODUCTION: Dayne Pillow MULTIMEDIA PRODUCER: Andrew Bennett CONTRIBUTING WRITERS: Darian Armer, Steve Bibler, Lisa Dicksteen, Holli Koster, K. Schipper, Jesse Sidlauskas, Garrison Wells, Craig Young, Timothy Bednarz, Chuck Marzahn and Don Reed

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