Awards & Engraving

October '18

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Page 39 of 84

A&E OCTOBER 2018 • 37 dors attempting to get the attention of our customers, and like the street vendors, the more interesting the presentation, the better the chance that someone becomes interested in what we have to say. The difference is that the street vendor has to be present to get his/her message across whereas the graphic designer's message goes out into the world on its own to be read anytime, wherever it happens to be. If I were selling apples at a farmer's market, I could erect a big banner with a picture of an apple on it, and that design would probably bring me a lot of customers depending on how appealing the image of the apple was. (fig 3) However, we often need words to help explain what it is we are trying to commu- nicate. Instead of an image of an apple, my sign could just be the word "Apple." But Graphic Design fig 3 ) 800-826-6332 8 Find out how producing photo quality gifts & awards can help your business be more profitable... call Condé today! Why shop Condé Systems? Condé offers everything needed to get into the personalized photo gift business including: • Dye-Sub Transfer Systems • Dye-Sub Ink, Paper & Supplies • Heat Transfer Systems • Laser & Ink Jet Transfer Papers • Heat Presses • Blank Imprintable Products • Production Software • Educational Videos • Legendary Technical Support Photo panel options: • Curved Acrylic • Glass • SubliSLATE • Maple • Stretched Canvas • Aluminum

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