Awards & Engraving

October '18

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Page 49 of 84

A&E OCTOBER 2018 • 47 Your logo is part of the identity of the brand. IMAGE COURTESY SHUTTERSTOCK Employees and customers won't be loyal if you can't stick to your promise. Create basic looks or templates and use them in different ways. For example, use the letterhead layout for your invoices and so on when possible. Look at all your sys- tems and signage to make sure you are consistent on what fonts and colors are used. If something looks out of place, fix it up to make it work for your brand. Consider employing a professional graphic designer or someone studying design at a local college. Put it out there online or on a thumbtack board on campus that you are looking to work with a local designer for some branding and identity work. You might be surprised at the cost or trade agreement that can be worked out. There are also some online design services that pair businesses or projects up with designers, such as or When working on a visual identity, break it down to colors, typefaces, shapes, A&E OCTOBER 2018 • 47 Patterns and colors allow for a full brand identity to support the logo. IMAGE COURTESY JENNIFER FOY

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