November '18

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98 THE SHOP NOVEMBER 2018 ting them just drop their cars off," Stelse explains. "Our customers have to bring a deposit to put down and I work the deposit off. I make them stay in the project. If they don't stay in the project, I make them pick the car back up and I give them their deposit back. At the end of the day, I have to satisfy one person, and that's the cus- tomer. So, I want to hear from them at least once a month or more." The idea is that the customer is the one actually building the car by paying for it. "I want them in on it and happy," he continues. "They're building the car. I want them to be satisfied because, if they're satisfied, they're going to brag to others. They'll say, 'Go to Greg's and they'll take care you.' That's how you win. Now, the guys who just drop it off and say do this do that, you're not going to win with them. If they see something they don't like, they aren't going to say anything; they'll leave, but then they'll badmouth you everywhere they go. So, it's much better to have the customer feeling like he's involved in the build." Greg's Speed Shop is open 9 a.m.-5 p.m. seven days a week. "I still run the trucking company, so I work over there for a couple of hours in the morning," Stelse says. "Then, I come here and I work until 5 p.m. every night. I seldom take a day off." Greg is into nostalgia drag racing with his 1957 Pontiac. There is a brand- new building for restorations, and a shop addition is currently under construction. Stelse's focus in on affordable hot rods that he can service again and again for his customers. 98 THE SHOP NOVEMBER 2018 Livin' the DREAM Another cus- tomized mid- 1950s Buick in the shop. A Buick being worked on in the first restoration shop.

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