THE SHOP

November '18

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NOVEMBER 2018 THE SHOP 125 PRESENTATION On the day of the event print out a list or program with activities and times. These can be part of the promotional material and even made into a poster. If you have an employee or friend who is a dynamic speaker, use them to make the announcements—otherwise, hire a profes- sional or well-known personality. I like to open with the National Anthem and a rousing welcome message. It is good to have periodic announcements throughout the event and culminate with award presentations. Have a photographer document the event. The photos can be posted on the shop bulletin board, website and social media, and used to promote future events. Closing out your event will include tear- down and clean-up, so arrange for helpers. While major offsite events require a lot of planning, execution and funding, they can be a major boost for business image and sales. Customers and participants will leave with lasting memories, photos and a few giveaways, and your shop will have gathered a list of potential customers and made an impact on your local market. TOM SMISEK is a Certified Adver- tising Marketing Consultant based out of Orange County, California. Over the past five decades, Tom has designed and implemented advertising, mar- keting and PR campaigns that launched major motorcycle and automotive aftermarketers. Currently Tom's clients include PROTHANE. He has worked with clients to pro- duce car shows, open houses and sales promo- tions. www.smisek.com. While major offsite events require a lot of planning, execution and funding, they can be a major boost for business image and sales. Made in Germany. Made for you. See the whole success story: www.iuseit.us For further information or technical support please call 1-888-MOLYOIL (665-9645) I use it! "Thank you for making products specially for us truck drivers!" Armin Schwarz German Rally Legend and Baja driver Available at AutoZone and other fine Automotive Aftermarket Retailers Visit us at AAPEX and Sema Show!

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