THE SHOP

November '18

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NOVEMBER 2018 THE SHOP 63 But it was Ivan Ivanov of the connected car division at HARMAN Becker Automo- tive Systems GmbH who made them sit up and take notice as to what auto and tier 1 manufacturers expect from the flash storage folks. Harman is one of the leaders in providing systems and solutions to the AV companies and Ivanov didn't hold back. He told the edge-of-their-seat audience that PC and mobile storage architecture advances are past their prime and that automotive is begin- ning to become increasingly important. The year 2024, which is the design period his team is focusing on right now, will be of major importance to the storage industry. His message was clear, Pay attention, be ready or be left behind! THE NEXT STEPS Ivanov and several other auto session panel- ists like Eric Stouffer and Clod Barrera of IBM, Crystal Chang of ATP Electronics and Alan Messer, of InnovationShift agreed that the truly autonomous car won't be widely on the road until 2030. There wasn't enough time to thoroughly explore the subject, but ATP's Chang asked the audience a provocative question: "What comes first, the autonomous car or the hacker?" As Kun Zhou of the UC Berkeley PATH (Partners for Advanced Transportation Technology) program noted, there are more than 30 programs around the state exploring the ecosystem requirements to safely move vehicles, bike riders, passen- gers, products and commerce around city streets and highways. If you wonder why every auto manufacturer has a strong R&D presence in Silicon Val- ley, it might be because, increasingly, the most expensive part of the vehicle—car or truck—is based on semiconductor and software technology. It's predicted that fully autonomous vehicles won't begin appearing on the roads until 2020 and won't have a major pres- ence until 2030. Between then and now, performance quality and reli- ability will improve and costs will come down. • Custom Autosound is the original manufacturer of modern radios for classic cars, trucks and street rods. • Serving the classic car industry for over 40 years. • Complete audio systems including radios, speakers, amps, and specialty audio equipment. • The only company offering over 400 applications by year and model ready to install. No dash modification required. • We never sell retail, we are your partner, not your competitor. • We drop ship to your customer at no additional charge. You order a radio for a '66 Mustang, that's what it will fit. No cutting or modifications to the dash or the radio. Ready to install! "Custom Autosound supports you by advertising in over thirty-five publications plus radio and television spot ads." NO RETAIL SALES. To become a dealer visit: customautosoundmfg.com or call 800-888-8637 Licensed by Ford and GM. Visit Us At SEMA Booth #24175

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