November '18

Issue link:

Contents of this Issue


Page 95 of 135

90 THE SHOP NOVEMBER 2018 technology to keep those drivers safe and competitive. An unexpected benefit for shops serving the Pro-Touring market is … … again, the people. We love the Pro- Touring customers. We get to work with them to build their dream car and then get to see them use the car the way it was meant to be used. They are so very pas- sionate and most of them appreciate all American-made products. Intercomp Medina, Minnesota Chris Berg Market Specialist Our hottest product for the Pro-Touring market is … … Intercomp's air gauges, both digital and analog, and our scales are two of the main things that draw those in the Pro-Touring market to us. However, our line of align- ment tools, including our AS2000 Com- plete Alignment System, caster/camber gauges and turn plates are the products we see performing the best in this market. Its best features include … … Intercomp's AS2000 Complete Align- ment System offers the independent shop or the DIYer the ability to perform accurate, four-wheel alignments on most vehicles without the expense or space required by larger alignment systems. Our portable, laser-based package is compatible with most common vehicle lifts, including scissor, two- and four-post varieties, and takes up minimal shop space when stored or in use. Each AS2000 system is made from high- quality materials and assembled in our Medina, Minnesota production facility. Like the AS2000, our other alignment tools are portable and built to last. With Intercomp tools, measuring and optimizing settings like camber, caster and toe-in are easy in the comfort of the shop or in a pinch at a car show. The Pro-Touring market has shown impressive staying power because … … one of the reasons for the relative strength of the Pro-Touring market is the blending of nostalgia for the muscle cars of a bygone era and modern technology that allows for sub- stantial gains. Timeless styling and a solid, basic design allow gearheads of any stripe to modify, tinker and customize how these classic vehicles look, sound or feel when rolling down the road. New technology is advancing the Pro- Touring market by … … easy-to-work-on engines and drivetrain components allow amateurs and professionals to apply modern technology, extracting the most from each vehicle's performance poten- tial. Meanwhile, modern suspension advance- ments wrangle in the boat-like stock handling characteristics, allowing horsepower to benefit these classic machines, both in a straight line and in the turns. Aside from the mechanical advantages to wrenching on a vehicle from a time less driven by computers, there is a sto- ried history and mystical aura that sur- round many of the cars that fall into this category. Models like Mustang, Charger, GTO, Chevelle and Barracuda all have a loyal following, usually passed down from generation to generation. An unexpected benefit for shops serving the Pro-Touring market is … … the ability to discover loyal customers that may expand beyond the Pro-Touring world. In many cases, those who spend their free time working on cars are picky when it comes to who is allowed to service their daily driver. This gives shop owners the option to expand or diversify the services they offer. This type of diversification can lead to increased profit in good economic times, and the strength to make it through lean times. RideTech Jasper, Indiana Steve Chryssos Marketing Manager Our hottest product for the Pro-Touring market is … … our Bolt-On 4-Link for 1970-1981 Camaros and Firebirds (F-body). The Pro-Touring movement appeals to owners who want to push their vehicles to the limit instead of simply parking them at a show. (Photo courtesy Forgeline Motorsports) OLD&NEW Pro-Touring combines the fun of classic cars with modern technology that offers improved performance on the street or track. (Photo courtesy Intercomp) The passion of Pro-Touring enthusiasts can allow shops to expand their services to meet greater needs. (Photo courtesy Intercomp)

Articles in this issue

view archives of THE SHOP - November '18