Sign & Digital Graphics

Start Here October '18

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43 S T A R T H E R E 2 0 1 8 the promise of immediate income. It is true that many businesses start this way, but also true that many of these startup kits end up dormant in storage. It is important to understand that screen printing takes more than just good equipment. It takes skills and knowledge that won't be learned overnight. There are plenty of resources available to help you from manufactur- ers to suppliers. There's so much to learn, including buying garments and supplies; setting up artwork and pre-press; the print- ing and curing; finishing and packaging; and lest us not forget marketing, sales, and business planning. A screen-printing business offers the best of two worlds. It is creative and artistic but also requires a business-oriented mindset. And while it's certainly rewarding to own your own busi- ness, there are rules to live by if you want to be successful. Once you've developed an understand- ing of the screen-printing process, choose a niche and establish a demand for a screen- printing business. A comprehensive busi- ness plan is essential to the success for any business. In the business plan, a clear out- line of all operations, from structure, the type of operation, business goals, target markets, and how you plan to produce and sell your products among other things should be included. Just like any other business, planning is integral. Before you open shop, it's important to create a business plan that sets you apart from the rest. Ask yourself who your key customers are, how you are different from the others, and what the budget may be. There's nothing more important than clear communication with your team and your customers. You have to take the time to decide what the ultimate goals are. There are many things to consider to start a screen-printing business. You have to bal- ance financial budgets with business goals and provide numerous supporting skills to be functional. Hard work, dedication, and perseverance are all a must. Like any business, this one will not become success- ful overnight. By knowing what you wish to accom- plish in business and physically produce, you will be better able to purchase the equipment without wasting money. The equipment needed for screen printing requires space and may even need special mechanical, electrical, plumbing, pneu- matics, gas, HVAC, and waste disposal and ventilation accommodations. Screen print- ing is a manufacturing and industrial busi- ness. It is important to know zoning and environmental regulations for the physical location of the shop. Nuts and Bolts Once the operation is planned, it's time to put the equipment and startup materials The press is the HEART AND SOUL of every screen-print operation.

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