Sign & Digital Graphics

Start Here October '18

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51 S T A R T H E R E 2 0 1 8 If businesses are considering high-vol- ume output, Maxwell recommends split- ting the production into two separate loca- tions in the facility. "In these scenarios, the printing is often done in an environmen- tally controlled room to maintain print quality and ink stability," states Maxwell. Meanwhile, he adds, the heat press is often placed in a larger warehouse space due to the amount of space required and heat generated by large-format presses. Larger size presses also often require a 220V outlet. What and Where to Sell Since sublimation transfers lend them- selves to a wide variety of products, deco- rators can truly tap into a large number of niches, and the potential for crossover markets is much greater. Within the deco- rated apparel category alone, a handful of subcategories include all-over prints and cut-and-sew operations, which until recently was mostly restricted to sports apparel. Today, Jeffrey-Andersen explains, the cut-and-sew market can include every- thing from sports uniforms to higher end fashion, lifestyle brands, and other gar- ments like jeans. Other soft goods that make perfect companions to sublimated apparel include items like ties, bags, hair bows, backpacks, and socks. With non-apparel and hard goods, the list is large, but a few popular items include: • Soft signage (this includes signage for outdoor and indoor applications) • Mugs/drinkware • Photo panels (panels come in sizes as small as a desktop-friendly picture frame, to larger versions for wall hangings that can be used as high-end art for home or business installations) • Awards • Coasters • Koozies • Personalized magnets Buyers can talk to a dealer to get an even longer list of products to sublimate on, but the main benefit to remember is the universal quality of goods like the ones listed above. Ellston uses the sublimatable mug as a prime example. "The sublima- tion mug is as old as sublimation itself and can be used as a promotional item to help brand a company, customized for the tourism industry for the gift shop, or end up as a Christmas gift with a photo of the grandkids." Ultimately, if a business owner adds sublimation to their lineup, they can trans- form from being a trophy shop or screen print house to a full-service shop where their customers can turn to for all of their personalization and promotional needs. Kavanagh sums it up: "When you offer one-stop shopping for your customers, you give them more value and build a better relationship, ensuring not only larger sales but repeat business." With sublimation, there are a small number of steps involved in creating a (finished) product. Learn more at mrprint.com/meetkruzer M&R SALES AND SERVICE, INC. • 800-736-6431 • 630-858-6101 GET STARTED RIGHT! KRUZER 6-Color/4-Station Manual Press ECONOMAX D Electric Dryer BLU-FLASH Infrared Flash FIRST LIGHT UV Exposure System Included with every Kruzer Purchase* • Killer Black Shirts Training Package • Coupon good for up to 50% off M&R squeegees, floodbars & pallets • An additional $695 value! *Available while supplies last Build a strong foundation with these additional M&R products:

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