Sign & Digital Graphics

Start Here October '18

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66 S T A R T H E R E 2 0 1 8 To do the various types of wraps, Sumner needed to invest in equipment and training on the correct techniques of applying the vinyl or film. He also needed to understand the important steps to take and pitfalls to avoid when starting or expanding a wrap business. "My advice would definitely be to shop around and talk to different distributors and talk to different suppliers and defi- nitely go to trade shows," Sumner says. "Being able to see things in person defi- nitely helps." Steve and Jen Carney got into the wrap business because they both love art and the graphic design aspect of designing the wraps—they create custom vehicle wraps for high-end luxury, exotic and race cars and for building interiors, furni- ture and cabinets. They founded Carbon Wraps in Orlando, Florida, in 2010, in a 1,500-square-foot space, since expanding to 4,500 square feet with room for four offices and a 10-car bay. "We're lucky enough and blessed to work on the cool cars," Steve says. "And we are super artistic, and we get to be creative with a lot of our wraps, too, which is nice." Installing wraps to change the color of a vehicle requires less equipment than wraps involving graphic elements and for commercial uses, Steve says. For instance, film wraps are presold in rolls and can be immediately installed, as long as the installer has knowledge on how to use the product and understands the types of vehicle on which it can be installed, he says. "You'd purchase the color needed, open the box and wrap the vehicle," Steve says. "Smaller shops will do that. Tinting companies are now getting into solid color wraps." The Essential Equipment for a Wrap Shop Wraps with graphic elements require additional skills for instal- lation and three basic pieces of equipment. First are the printers, such as solvent printers that offer a high range of colors and latex printers A storefront should represent the services you produce, so Visual Horizons went with clean, easy-to-read, effective signs. Displays of Visual Horizons' services, the front counter POS software, supplier samples, a cou- ple chairs for waiting customers and space to talk with customers is all part of this lobby. Carbon Wraps in Orlando, Florida, changes the look of a Corvette Stingray with an Avery Dennison Day of the Dead printed wrap, consisting of white ink printed on a matte black finish. WRAPS

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