Sign & Digital Graphics

Start Here October '18

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S T A R T H E R E 2 0 1 8 hours (in the classroom) that might take them six months to a year to learn in the marketplace," Kocher adds. You might discover a different way of doing things or learn how to use a machine that could expand your market, as Todd learned when he first learned about UV printers. The discov- ery of this machine opened up different avenues in his shop. Opportunity to Learn Whether you are new to the indus- try or looking for different expansion avenues for your current business, the opportunities to learn at trade shows are endless. Trade shows are a prime example of these opportunities with multiple courses in the classrooms and hands-on training with exhibitors in the exhibit hall. Even more so, education at the show provides an opportunity for your employees to grow on an individual basis and on a busi- ness level, as Stuckey discovered with one of her employees. The employee learned new techniques that "increased production in their embroidery shop by almost double," she says. You can be assured that attending a trade show is money and time well spent. While you prepare for your next trade show or your first one, you can be sure that attending a trade show provides an "atmosphere of others sharing their success, encouraging you, and giving you sup- port to help you grow and be more successful," Stuckey states. At the end of the day, your trade show experience can be a fulfilling SHOWS and positive one. Prepare for the day(s) you plan to attend a show by doing your research, do what is neces- sary to keep yourself comfort- able and your energy up, bring something to take notes with, and bring samples of your work and busi- ness cards. As you network with others, take their business cards and information, and be sure to ask lots of questions necessary to help you learn. Attending a trade show is a major piece in your business journey, and as long as you are willing to take the steps necessary for your business, you will find something beneficial at industry events. Class at THE NBM SHOW. 91

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