Awards & Engraving

November '18

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8 • A&E NOVEMBER 2018 I t's that time of year when we all trade out our shorts for pants, tanks for sweatshirts, and don hats, gloves, and scarves. Athletes are trading out their soccer shin guards for hockey shin pads and run- ning shoes for basketball sneakers. Winter brings about not only a change in the weather, but a change in the ath- letic seasons. And while some sports can be played year-round based on physical demographics, there are plenty of them that are only played during the cold months. Awards retailers should take note of the changing seasons in order to capitalize on the full profit potential it brings. GET PREPPED For starters, if your awards shop hasn't already been preparing for this season, now is the time to take action. Like any season, be it sports, holidays, etc., those businesses that prepare in advance and start the conversation early will be the ones to reap the benefits. Bill Vitto, PDU CAT, is a firm believer in early preparation. "Retailers should reach out to their contacts months in advance to deter- mine their needs for the season and finalize their orders as early as possible," he emphasizes. "Taking care of this in advance saves time, allows the retailer to plan ahead, and eliminates the rush jobs that everyone hates." This sentiment is not only applicable to traditional awards orders, but also to custom orders as well. "If you are selling any kind of custom award, it can be beneficial to begin as early as 60 days before," states Vince Frank, Catania Medallic Specialty. While a tradi- tional awards order takes advanced plan- ning, custom work is a whole other level. By Cassie Green a win for winter Winter sports customers are looking for everything from traditional trophies to customized products such as bags and apparel. Customized drinkware is wildly popular and makes a great gift for parents, coaches, and volunteers. IMAGES COURTESY JDS INDUSTRIES Keep in mind that winters sports teams need participation, tournament, end- of-season, and individual awards. IMAGE COURTESY STERLING CUT GLASS

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