Start Here October '18

For the Business of Apparel Decorating

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57 S T A R T H E R E 2 0 1 8 where you are, what you have and what opportunities you have to grow to where you want to be. A well thought out business plan is your launch pad for the business." Should You Buy or Lease Your Location? "Cash is king, and unless you have it growing on trees, it is a wise decision to rent your facility to get started," says Conrad. "So many factors will come in to play where you may not have control over and not having to worry about common area maintenance and the day to day upkeep of a property will free you up to focus on your business and growing it." Javier Mahmoud, vice president of sales and marketing at CET Color, Atlanta, Georgia, declares that depending on cash flow, if you can buy a brick and mortar location… buy. Who Should You Hire? Conrad suggests hiring people with knowledge of this business and marketplace. "For the production floor you don't want to spend months training and creating waste, upsetting customers and backing up your workflow. Be sure the operators are well trained and can hit the ground running in order to get things off the ground early and fast. The face of your business and the product you produce should be of utmost importance. You only get one chance to make a first impression, so hire wisely." Should You Buy or Lease Your Equipment? "Because equipment tends to go down in value over time, most people lease. Unless you're a not-for-profit organization, most shops will lease," notes Mahmoud. Alphagraphics, a shop in Roseville, California, recently installed this Mimaki JFX200-2513, a 4' x 8' UV-curing flatbed printer flatbed offering durable prints for both indoor and outdoor use. (Image courtesy of Mimaki USA)

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