Printwear

Start Here October '18

For the Business of Apparel Decorating

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S T A R T H E R E 2 0 1 8 demands over the next year or three so you are not struggling to keep up with client projects," he explains. Valade says that when purchasing your first printer, you should consider who your customers will be as well as your output requirements. "In the case of an existing business that's expanding, rather than just starting up, additional factors should be considered. If a print service provider already has clients, it's important to think about how quickly your printer purchase will help you ramp up production and/or expand your product offerings. Conversely, if we're talking about a startup shop, productivity needs may not be as urgent. In both cases, however, there are fundamental factors that buyers should take into consideration, including printer width, speed, cost of operation, reliability, durability, and ease of use. You'll want to purchase a quality printer that's ideal for the products/services you want to provide and will serve your needs as your company grows." What Types of Printers Should You Look at and Why? Conrad says depending on the type of business and the markets you plan to serve, you may need to look at a variety of print- ers with a variety of ink types. "UV-curable inks for specialty and promotional print- ing and package design, eco solvent inks for outdoor signs, banners and wraps, dye sublimation inks for t-shirt or apparel and home décor—all of these are options that you need to evaluate to make the right choice for your business. Maybe you can use the eco solvent printer for your signs, banners, wraps, displays as well as vinyl transfer for your t-shirts or apparel busi- ness until you grow in to another separate dye sublimation printer in the future? A UV-LED hybrid can accommodate your rigid and your roll media for indoor signs and packaging prototypes until you can afford a true flatbed to designate strictly to heavy production runs? All of these are factors you need to address." 60 The CET Color Q5-250h UV hybrid printer offers media versatility and space-saving architecture. (Image courtesy of CET Color) Depending on the type of busi- ness and the markets you plan to serve, you may need to look at a variety of printers with a variety of ink types, according to Mutoh's Dave Conrad. (Image courtesy of Mutoh America, Inc.) "Roland's VersaUV series, will allow you to print cus- tomize a greater variety of items and print directly onto those objects," says Daniel Valade. (Image courtesy of Roland DGA) There are fundamental factors that buyers should take into consideration, including printer width, speed, cost of operation, reliability, durability, and ease of use. WIDE-FORMAT

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