Start Here October '18

For the Business of Apparel Decorating

Issue link:

Contents of this Issue


Page 98 of 104

S T A R T H E R E 2 0 1 8 M y husband, Tim Bautsch, put together my work table so I can reach just about everything I need and only take three or four steps. He also installed the peg board so all I have to do is reach up to get hoops, etc. The file cabinet fits under the table and there is enough space to hold a light box and a pencil sharpener. My late father-in-law made the cubby that is in the closet that holds my stabilizers. There are wire shelves in the closet that hold larger pack- ages of stabilizer and all of my machine maintenance stuff. My husband and his dad made the thread holders that hold the smaller spools. Husband made the peg board that holds the larger spools. I have more large spools of thread but have been negligent in putting thread back as I use it. I have an extended grabber to get the thread down. The hat press sits on a re-purposed cabinet that holds supplies. My heat press sits on a roll- ing cabinet we bought at Sam's Club. It holds the press and supplies. What I'm not showing in is my desk (custom built, but way too messy to show) and the sublimation printer that sits on a small table next to my embroidery machine (too much stuff stacked on top). Also, what's not showing is the rubber flooring. Because we have tile throughout our house, I knew I needed something to help with the noise. Tim brought home pieces of rubber flooring (like they use in a gym) and we covered most of the floor in this room and now machine noise is not a problem. All of this fits into a 10' x 12' room that used to be the mas- ter bedroom. Reuse, re-purpose, make friends with a carpenter. Never stop selling. Never stop or slow in marketing your business, whether that's through old-school prospecting or establishing your brand via social media and events. No matter how you operate, there's nothing to produce without incom- ing orders. If you don't like to sell, partner with or hire someone who does. Even if you start your shop with no love for profit and just because you love to embroider, the only way to be free to do that work every day is to make the money it takes for your shop to survive. Though profit-minded businesspeople are already on-board, but for many creative people I know, selling starts as a struggle. If you believe in the value of embroidery, charge for that value and keep yourself running. What gets measured, gets managed. Keep track of production, materials, expenditures, hours worked, and anything that comes in and out of your business. Only those things you measure and record enlighten your future decision making. Through analyzing our history in data, problems of excess cost or slowdowns in production become obvious. Track, report, and use what you learn to pivot toward a more efficient and profitable operation. Putting It All Together There may be a lot to consider, but there is a conceptual thread that connects these practices. Think about the result before you start. Learn how things interact and measure what you want to con- trol, never losing sight of the reasons why you act. Consider things holistically and give yourself the time it takes to learn as well as a little forgiveness for the mistakes you'll make. Every ruined gar- ment or unprofitable job will teach you volumes. If you start with careful decisions about costs and setup, continue dedicating yourself to learning and practicing the execution, and never stop working on your business as much if not more than you work in it. A quick look at how an embroidery setup came to be The Start of an Embroidery Shop By Jane Swanzy of Swan Threads 92 Photos courtesy of Swan Threads. Embroidery 101 Continued from page 75 Taking classes at trade shows can help you expand your understanding quickly even if you can't get one- on-one consultation.

Articles in this issue

view archives of Printwear - Start Here October '18