Sign & Digital Graphics

November '18

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24 • November 2018 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL W hen done well, a wayfinding sys- tem should almost be unnoticeable to the average person. A good wayfind- ing system seamlessly directs traffic in a natural way that matches the environ- ment. The wayfinding system is so effi- cient that the public doesn't even realize the signage is strategically leading them through a space. While that may sound simple enough, designing an effective wayfinding sys- tem, especially in large outdoor spaces, is a demanding process. For a sign shop to successfully execute an effective wayfinding project, it takes extensive planning and expertise to handle the challenges that come with designing such an intricate system. But with the right system and an organized plan, sign shops can deliver an effective solution that meets the client's needs and serves the public well. Picking the Right System To ensure you pick the right outdoor wayfinding system for the job, Clive Roux, CEO of the Society for Experiential Graphic Design, recommends involving a designer who specializes in wayfind- ing from the start. Wayfinding designers are trained to look at traffic flows and analyze where bottlenecks happen to determine areas that could cause confu- sion. Before even proposing a solution, wayfinding designers take the time to survey the space. Often, wayfinding designers will even produce prototypes to put in the field Streamlining Outdoor Wayfinding How to choose the right system and better manage installation B Y A M A N D A M C G R O R Y - D I X O N Amanda McGrory- Dixon is a freelance writer based in Denver. She can be contacted at amandakmcgrory@ gmail.com. As digital signage continues to increase in popularity, more facilities are integrating wayfinding via mobile apps. (Photo courtesy PAM)

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