Sign & Digital Graphics

November '18

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S I G N & D I G I T A L G R A P H I C S • November 2018 • 25 to confirm their proposed design is the right solution, Roux says. This gives both the sign shop and the client confidence that they are investing in the proper sys- tem from the start, making for a better customer experience. "It's about understanding the problem before deciding where you're going to put signs," Roux says. "You don't want to just put as many signs into a place as possible. Sometimes a sign is the right solution, but other times, it might be as simple as making a receding doorway more visible. A wayfinding designer will help you determine the issues that will dictate the appropriate solutions." Once you determine the right system, you should also consider how often the signs could require changes, says Stewart Curtis, president of Component Signage Inc. For example, if you're providing wayfinding signage for an area with multiple businesses, company turnover is a common issue that requires updated signage. Some facilities, such as hospitals and schools, often add new buildings and require a signage system that can easily adapt to those changes. In these cases, a modular sign could be a good option. "Modular signs allow for the addi- tion and removal of existing panels on the signs while also keeping the sign looking unaltered even after the changes have been made," Curtis says. "Modular systems also allow for the signs to easily be produced in a double-sided configu- ration or can even be in the shape of a V or cube, which allows multiple view- ing angles of the sign. This is beneficial when the traffic or pedestrians are com- ing from multiple directions." Creating the Perfect Look From an aesthetics standpoint, sign shops have room for more creativity than When choosing a wayfinding signage solution, determine how likely it is that the sign might need to change. (Photo courtesy Component Signage) Prior to installation, it's helpful to dig the post holes before the final installation. This allows you to immediately set the signs in their footers and concrete into the ground. (Photo courtesy Component Signage) More facilities are creating unique way- finding signage by incorporat- ing brand ele- ments. (Photos courtesy Component Signage)

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