Sign & Digital Graphics

November '18

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26 • November 2018 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL in past years, especially with lighting, says Alon Bar, CEO of Vista System. Although LEDs have long been a standard in the signage industry, sign shops are experimenting with how they can place LEDs to achieve different looks. In fact, there are so many lighting options that Bar recommends working with an expert who can help you design your own unique lighting. "The sky is the limit—you can go very far with being cre- ative and making beautiful signs with LED lighting," Bar says. "Just as one example, you can light small areas in multiple places to create a different look. There are way more lighting options than you used to have." Sign shops can also get creative in how they incorporate digital wayfinding signage. For instance, Hutty previously worked with a university that predominantly used brownstone buildings and brass signage throughout campus. While the brass signage looked nice within the environment, it didn't serve users well. The signs blended in so much that users had trouble even noticing the wayfinding signage. At the same time, the university felt that excessively large signs would be out of place and depreciate the environment. Instead, Hutty's team integrated a subtle digital system by cutting QR codes into the stone, which allowed users to scan the code and get directions from where they stand. "While it's nice to have big signs that people will notice, some facilities are dedicated to keeping the integrity of their environment," Hutty says. "In those cases, implementing a digi- tal app within your wayfinding system can make a lot of sense because it doesn't depreciate the environment." Curtis says more companies are also turning to branded, unique wayfinding systems rather than your typical cookie cut- ter sign that could fit in almost any building. Considering that signage is inherently designed to enforce a brand, incorporat- ing those style elements into a wayfinding system is a natural extension. "A lot of companies want to brand their entire facility and create a unique look," Curtis says. "This is often achieved from going beyond the typical square or rectangular sign shape with custom-shaped cabinets. There are also countless options with modular signs where other parts and components can be inte- grated onto the signs to give them a one-off look while still keeping them economical and functional." Monument signs work well in windy areas and can withstand the elements. (Photos cour- tesy Component Signage)

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