Sign & Digital Graphics

November '18

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Page 39 of 72

DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS Wide-Format PRINTER Profitable tips to help keep your sign business in the black B Y B I L L S C H I F F N E R Bill Schiffner is a freelance writer/editor based in Holbrook, New York. He has covered the imaging industry for 29 years and has reported on many evolv- ing digital imaging technologies includ- ing wide-format printing and newer electronic digital signage. He was the editor for a number of imaging publications and web- sites. He can be reached at S I G N & D I G I T A L G R A P H I C S • November 2018 • 33 Roland TrueVIS printer/cutters can be used to produce full wraps and partial wraps because of the unit's integrated printing and contour cutting capability. (Image courtesy of Roland DGA) GETTING THE MOST OUT OF YOUR Using a five-layer printing technique on clear film can produce decals that can be viewed from the front or the back—perfect for window graphics. (Image courtesy of Mimaki USA) P R I N T E R P R O F I T A B I L I T Y A good wide-format printer, much like a swiss army knife, can be used for a wide range of applications. This is great news for your sign shop—especially if you are looking for new ways to get the most out of your wide-format equipment. One of the keys to getting the most out of your investment is having enough jobs in the hopper to keep your printer arsenal constantly working for you. It's all about "feeding the beast." To feed the beast, you need to implement strategies to keep your printers printing, but how? Do you simply squeeze in lots of small jobs between large ones? What are the value and drawbacks of run- ning double shifts? Keeping the printers well maintained with the least possible downtime is another key issue. How do you keep them maintained and running in tip-top form? Boning up on all the types of applications your printers are capable of so you can offer more print options from your clients is another benefit. What kinds of "high-value" things you can offer with your printer, special applications such as double-sided prints, backlits, lay- ered printing and printing onto unusual substrates? To answer some of these questions, we spoke with a number of the leading suppli-

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