Sign & Digital Graphics

November '18

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34 • November 2018 • S I G N & D I G I T A L G R A P H I C S DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS ers and polled them about some of the most important points to consider to help maximize the profitability of your printer. Whether you're looking for some helpful tips or just want to add a few new print options for your business, you're sure to find something beneficial from this primer. Keeping Your Printers Printing Kitt Jones, applications specialist at Roland DGA, Irvine, California, says the single best way to feed your machine is to sell, sell, sell! "It's important to understand what type of projects will yield the highest profits and keep your printer busy," he says. "One of the most undersold appli- cations is interior wall graphics. Such jobs are highly profitable and, because they involve flat surfaces, and they are much easier to install than vehicle wraps. In addition, they have the potential to involve significant square footage when it comes to material. Most sign shops today focus on vehicle wraps and, while this is a great application, these types of jobs can be difficult for a young sign shop to handle," he explains. Jones adds that it really comes down to the installation, which can either make or break the quality of any kind of wrap. "To find clients for wall wraps, a shop should first look at its current clientele, as these clients will be the easiest to 'harvest.' Interior decorators, architects, contractors are great prospects, as are museums and activity centers. Be sure to wrap your own lobby, too, as this will make for a great conversation starter and help you promote your services." Dan Johansen, senior manager, Wide Format, Commercial & Industrial Printing Business Group, Ricoh USA, West Caldwell, New Jersey, says that there are many schools of thought regarding how best to keep a printer printing. He points out that many shops prioritize the jobs that they do through- out the production day based on the timeline and the due date of the work, triaging around making deadlines as the top priority. "This can be less productive, High-value applications, such as this vivid backlit, are possible with today's advanced printing technologies. (Image courtesy of Mimaki USA) The Roland ValueJet 628X and VC ValueCut cutter combination is a good pairing for craft users to create decals, t-shirts and more. (Images courtesy of Mutoh America)

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