Sign & Digital Graphics

November '18

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42 • November 2018 • S I G N & D I G I T A L G R A P H I C S WRAPS DIGITAL GRAPHICS Wrap Removal Considerations for the pricing, tools and cleaners needed for a clean wrap removal job Charity Jackson is co-owner of Visual Horizons Custom Signs based in Modesto, California. She has been in business since 1995 and has worked in the sign industry for over 25 years. You can visit her website at B Y C H A R I T Y J A C K S O N Let's Talk Shop same materials and were wrapped at the same time, and you've established the time involved. We explain the process to our customer and let them know the steps involved, including any adhesive removal. On the cus- tomer's work order we note the start and stop times and number of employees working on the removal and calculate the number of hours it took—then multiply figure that by our shop rate. Because we've removed many wraps over the years we are able to give the customer a rough estimate of the hours we think it will take by assessing the vehicle. Of course, we keep this open ended and remind them that it's just an estimate and actual removal may take longer. You could start removing the graphics and find that the previ- ous wrap installer used tape primer everywhere, which will take a while to remove. Or you could find old graphics or reflective film underneath that also need to be removed. If we see that we're running into serious issues—or some- thing comes up that we feel will greatly lengthen the time needed for removal—we call the customer to get their approval to continue moving forward. If we also see any issues with the paint, beyond what was expected, we'll stop and call. Caveat Venditor (Seller Beware) Paint conditions bring us to the second consideration. Prior to starting removal we recommend reviewing pos- sible issues with paint coming off the vehicle during the wrap film removal process. This is especially important for older vehicles and for wraps that your shop did not do initially. This is a les- son we learned the hard way. Wraps that have been on for longer than five years, graphics along horizontal planes, unknown vinyl manufacturer and wraps over after-market paint jobs should all raise red flags. We now have a simple form that we created that basically lets the customer know that our shop is not respon- sible for any paint that should come off during removal, that the customer understands this and is signing off their approval for us to continue. W rap removals are not what I would consider a top money making service. Typically the wraps we remove are done to prep a vehicle for a re-wrap or to take care of a good cus- tomer who is selling a wrapped vehicle. If the wrap has been left on the vehicle for entirely too long, then the customer may need to consider taking it to a body shop for removal and prep. When you assess the vehicle with the customer you can usually determine the least expensive route with the best results. Pricing There are two important considerations for wrap removal that need to be covered before removal begins. The first is to quote the job by the hour and not a flat fee. The only excep- tion is if you're removing a fleet of graphics that used the Leftover adhesive is time consuming to remove and should be accounted for when estimating the time to remove graphics.

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