November '18

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60 • RV PRO • November 2018 rv-pro.com R V M A N U F A C T U R E R S L isa Liegl Rees grew up with the RV industry in her blood. Her father, Pete Liegl, founder of the nation's second-largest RV manufacturer, Forest River, would share with her countless sto- ries about growing his business and would often entertain dealers in the Liegl home. The staff at Forest River was like a second family to her. This exposure planted in her a yearning to run her own RV company some day. That desire came to fruition in May 2017, when Rees incorporated East to West and North to South (often abbre- viated as East to West for simplicity's sake) for the purpose of manufacturing stick-and-tin, entry-level towable RVs in a new way. Limited production of the first models under the Della Terra brand name began in January 2018 in a factory north of Elkhart. Ind., that she rented from her father. In July of this year, Rees sold her com- pany to Forest River and became president of its newest division. By then, work had already begun on a pair of 100,000-square- foot factories on a 90-acre site near the Elkhart Municipal Airport to house the new company. As of the first of October, Building 1 was almost complete and the production line and equipment were being set up. Building 2 was expected to be com- pleted a matter of weeks later. Rees projects employment in the twin factories to reach 325 and an annual pay- roll of nearly $17 million. The long-term plan calls for construction of two more factories on the site, bringing employment to as many as 650 workers. Why locate yet another RV manufac- New Forest River division East to West, headed by a Liegl, aims to make its mark on the industry by offering entry-level stick-and-tin towables in a new way. By Steve Bibler Pointing Toward Success EAST TO WEST PRODUCT PHOTOS COURTESY OF FOREST RIVER / LISA REES PICTURED BY STEVE TOEPP/ MIDWEST PHOTOGRAPHICS

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