Awards & Engraving

December '18

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8 • A&E DECEMBER 2018 There is nothing better than word-of- mouth advertising. So, when I received a call from Rudy, a new business owner in my hometown, and he said another client of mine recommended me, I was eager to engage and impress. As a new business owner, I assumed Rudy would need all kinds of promotional products to help brand the business. For- tunately, I was right. Rudy was on the cusp of opening a wine bar downtown. He was looking for someone to laser engrave bar tables with his new logo. Social media was his motivation. Rudy explained that cus- tomers often take photos of their glass of wine to share with friends, and he thought it would be great if his logo was beside that glass of wine. "Genius," I thought to myself. "What a clever way to get some free advertising!" I was more than happy to help. But, before I could begin, I wanted to create a mock-up to provide this poten- tial client with a glimpse of what the final product would look like. After a brief discus- sion of his ideas for the tables, I rushed back to my store to create the mock-up. Figure A shows the mock-up I first sent to Rudy. Figure B shows the final result. Mock-ups are a good idea for several reasons. 1) Mock-ups expedite the approval process. It can serve as the proof for approval. 2) Mock-ups ensure both you and the client are on the same page. The client understands what he is get- ting. In this case, he approves the size and placement of the logo. 3) Graphically speaking, I wanted Rudy to understand I possess the necessary design skills that could be put into play for other projects. The same goes for your business. 4) Price is perhaps the most important reason to do a mock-up in this instance. I wanted to get the client excited about the project prior to sharing the quote. I knew once he saw his new logo "burned" into the table, he couldn't say no. (It doesn't hurt that I was the only local guy with a laser that could handle such a large object.) Shon Roti is the owner of 9inthStreetDe- signs, a sublimation and graphic design consulting business, and has a career in the awards and promotional products industry spanning over 20 years. He can be reached at By Shon Roti Creating realistic mock-ups CorelDRAW Tips & Tricks Figure A shows the mock-up I first sent to my customer. Figure B shows the final result. ALL IMAGES COURTESY SHON ROTI Fig A Fig B

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