Awards & Engraving

December '18

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It seems the popularity of wood prod- ucts will never fade away. Whether it's the natural beauty wood offers, the unique grain and patterns each piece has, or the classic and clean look it provides, wood is a timeless substrate in the awards and per- sonalization industry that will continue to remain at the top of your customers' orders. But it isn't just the natural appeal and traditional allure that makes wood so attractive for awards and customized gifts. Wood is not only workable with multiple decorating mediums (think laser engraving, sandcarving, and even full-color printing), but it's durable. Awards and gifts made from wood stand the test of time, reminding the recipient of memories for many years. So if you aren't offering these products, the question is, why not? By Cassie Green Why wood products should be among your offerings A Crafted Quality: Wood Substrates Customers want wood for more than their traditional awards projects — it's also a substrate that works well for customized gifts. IMAGE COURTESY COLORADO HEIRLOOM 54 • A&E DECEMBER 2018

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