Sign & Digital Graphics

December '18

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Problems Made Perfect T R O U B L E - S H O O T I N G C H A N N E L L E T T E R S Tackling the challenges of channel letter projects with troubleshooting techniques B Y R Y A N F U G L E R Ryan Fugler is a freelance writer and former editor of Wraps magazine. He can be reached at rnfugler@gmail. com with questions or comments. W ouldn't it be great if everything worked perfectly? No concerns. No frustration. No problems whatsoever. Think about all of the advantages. Your car's high mileage would have no impact on its performance. Be done with all cracked cell phone screens along with pocket dialing and low battery life. All would be utopian. But those in the sign world know this is never the case. Things can go south in a split second. Parts will fail. Installations hit snags. Production errors occur. That's when preparation and professionalism shine through. Even when focusing solely on channel letter projects, many challenges can derail the entire process. This is especially true when you consider the design, the letters, the lighting, and the install. Combine these critical working components and there is bound to be some kind of complication. Fortunately, sign makers have learned to troubleshoot these problems and develop viable solutions for customers. It's a process that combines knowing their capabilities and understanding what the client needs. "It's just so many different things, you really need information," states Warren Sciortino, Owner, LetterFab Wholesale Channel Letters. "Information in the sign industry is really one of the most important things. And by having the right informa- tion, you can give the right pricing, and you can give the best possible price on a job." Common Problems Let's first take a look at some potential snares in channel letter jobs. As it goes with many different types of sign projects, it's mainly up to the customer to dictate how the sign will look. That includes having an accurate depiction of the sign. "One of our biggest problems that we have is getting the right information," Sign makers should focus on get- ting the right information from the customer in order to provide a detailed design. Image courtesy of LetterFab. 70 • December 2018 • S I G N & D I G I T A L G R A P H I C S ELECTRIC SIGNAGE

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