December '18

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10 • RV PRO • December 2018 rv-pro.com Misperceptions. That's the word RV Industry Association officials returned to again and again when describing "RVX: The RV Experi- ence" – including the host city of Salt Lake City, the timing of the spring 2019 show, and its designation by show officials as a "consumer-facing" event. First, the host city of Salt Lake City is a very different metrop- olis than some people might assume it to be, according to Liz Crawford, RVIA senior vice president of trade shows and events. In contrast with the idea of a community that, due to being the worldwide home of the Church of Jesus Christ of Latter-Day Saints (aka the Mormon church), is buttoned down and perhaps a bit dull, Crawford calls Salt Lake City vibrant and "very hipster". "It's very trendy; there are restaurants and bars on every corner and lots to see and do," says Crawford, who previously helped oversee the annual Outdoor Retailer Show, which was held annually in Salt Lake City, by the Outdoor Industry Asso- ciation. "And (Salt Lake's) connection to the outdoor lifestyle is big, so that's an added flavor to things." Meanwhile, the event venue, the Calvin L. Rampton Salt Palace Convention Center, should prove to be a great setting for RVX – both because of its layout and its placement in the heart of the city, according to Crawford. "It's a very modern facility. It's been refurbished a few times and it's very open and airy and light," she says. "Plus, it's smack in the downtown area, so you don't have to drive too far to get anywhere. Literally, you walk out of the Marriott and it's a 30-second walk to the convention center. There's probably 10 to 11 hotels within a block or two of the convention center, in addition to plenty of restaurants and shopping." The Salt Palace facility is a long, contiguous, somewhat RVIA officials stress that the RVX show is a brand-new event designed to showcase new products and generate buzz for the industry just as the summer camping season is kicking off. ' Not Your Grandfather's Trade Show ' By Bradley Worrell ALL PHOTOS COURTESY OF VISIT SALT LAKE UNLESS OTHERWISE STATED The Salt Palace Convention Center is located in the heart of downtown Salt Lake City, near hotels, restaurants and bars. SHOW COVERAGE

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