December '18

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SHOW COVERAGE what's really new, both from an OEM side and a sup- plier side, and get the buzz back on innovation in the industry," he says. A Springtime 'Consumer-Facing' Show The use of the term "consumer-facing" show by RVIA officials has caused a level of confusion among some industry professionals, Crawford and Greene acknowledge. "Some people may feel it's a consumer show and so dealers may think it's not for them – but it's 100 percent for dealers," Crawford says. She adds, "By all means, we encourage dealers to place orders at RVX, and we encourage manufacturers to write orders and sell at the show." "When we talk about consumer-facing, we're talking about ultimately reaching consumers through PR … and using RVX as a platform to kick off the camping season in their (exhibitors') messaging to consumers," Greene says. Like the Louisville trade show that preceded it, RVX is intended as a dealer event – not a consumer one – but "by positioning it in the spring and by positioning it in a city with ties to the outdoor lifestyle, we think that we're going to be ultimately driving consumers to learn about the latest products and connecting with (dealers)," Greene says. The upcoming RVX show is scheduled for Tuesday, 14 • RV PRO • December 2018 rv-pro.com The greater Salt Lake City area offers visitors plenty of food and drink as well as entertainment options, thanks in part to its 10 breweries and distilleries, 180 bars and 2,000 restaurants.

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