December '18

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March 12 to Thursday, March 14. To a greater degree than the traditional RVIA Show, the timing of the new event should attract the attention of the national media, which is expected to result in a buzz for the RV industry just as consumers are starting to look forward to the summer camping season, according to Crawford. For those who don't understand why RVIA couldn't continue to host its show in November, Crawford says, "The reality is: We had 55 years of the same show at the same time frame, losing relevance and losing value every year. And, for us, to be able to truly showcase this industry to each other, the media, and dealers, and to create more value – you can't do it the same way. You have to try something new." James seconds that assessment. "I think the important thing to convey is that we're starting with a clean slate (with RVX)," he says. "Trying to reinvent or fix what Louisville was – there's just no way to do that, so we have to move forward." A Mix of New & Upgraded Show Elements Crawford and Greene predict dealers and exhibitors will find a lot to like about RVX, some of which will be brand new and some of which will be enhancements to existing show events In particular, Crawford touts "The Reveal" – which is intended to showcase the "latest and greatest" industry products 16 • RV PRO • December 2018 rv-pro.com SHOW COVERAGE Salt Lake City area has a vibrant nightlife as well as an abundance of outdoor activities.

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