December '18

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SHOW COVERAGE tion sold through the dealerships where the satellites are also being sold is a great opportunity for them to pick up on a customer sales opportunity that they may not have had in the past. DISH is going to be presenting their program at our event this year specifically for helping RV dealers take advantage of that subscription revenue that is out there on top of satellite and receiver sales." RVU will continue that theme, as suppliers focus on exposing dealers to new products to sell and market. Presentations are expected to include opportunities to magnify new products and how to better present them to customers Spaulding says that NTP-STAG's model store this year will focus more on the presentation than on the technology, which was a big hit at the 2017 show. "We're going to take a whole new look at plan-o-gramming with brand-new categories and ways to reimagine or re-engi- neer their retail space," he says. "We want to show how that space can be utilized to expose more customers to new items. Maybe dealers can move some products that are better suited to be behind the counter to open up space on the show floor to encourage browsing and impulse purchases." The model store will unveil merchandising strategies and better use of end caps. Spaulding says that dealers also will be encouraged to face 20 • RV PRO • December 2018 rv-pro.com Above: Dealer representatives listen in on an educational class during a previous NTP-STAG Expo. The distributor is offering even more learning opportunities this year, with 36 vendor presentations and three PRO seminars. Left: B&W Trailer Hitches is a mainstay exhibitor at the annual NTP-STAG Expo.

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