December '18

Issue link: https://nbm.uberflip.com/i/1052147

Contents of this Issue


Page 30 of 88

28 • RV PRO • December 2018 rv-pro.com R V M A N U F A C T U R E R S road trips by automatically adjusting to the curvature in the road surface. American Dream is available in four floorplans: three are on a 42-foot chassis offering 450 horsepower; the fourth is a single bedroom, 45-footer with 605 horsepower. MSRPs range from $550,000 to nearly $600,000. For 2018, dealers and customers like the direction American Coach is heading, according to Gerke. "The product has gone over very well. Bringing it back to what the American Dream once was has been good for us. We are doing well selling the coaches to the dealer network," she says. The division began coach deliveries in September. Gerke also is working to rebuild REV's high-end diesel dealer network. "We'd like to see our product on more dealer lots and gain some market share, but that will take some time," says Gerke who started her career at the Fleetwood Service Center in Decatur, Ind., some 29 years ago and has one of the longer tenures among the 1,200 employees based there. A score of dealers spread across the U.S. carry the American Dream brand. In particular, Gerke is looking to grow the brand's presence out West. Like other RV segments, the demographic of the high-end diesel is evolving. The Discovery LXE is the "Cadillac" of REV's core diesel division. It is built on a Freightliner chassis integrated with Fleetwood RV's Power Bridge frame. Floorplans range from 40 feet to 44 feet in length, with a 380-horsepower Cummins engine on shorter models or 450-horsepower engine on longer models. Doug Miller, division product manager for the core diesel division, says his group is winning with the "top-step" approach. He explains, "We weren't always the flashiest or most glamorous motorhome builder out there, although when you walked inside a REV motorhome in the last four to six months, I can sum up consumer responses in three letters: Wow."

Articles in this issue

Links on this page

view archives of RV PRO - December '18