RV PRO

December '18

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rv-pro.com December 2018 • RV PRO • 31 ground in the luxury segment, but says the company is taking a concerted approach that she believes will pay off. "Right now, we're starting out slowly, trying to get our product right and hope to build consumer confidence back into our product," she says. Core Diesel Division REV Group's largest Class A division by dollar volume, the core diesel division encompasses six product segments: the iconic Fleetwood Pace Arrow and Pace Arrow LXE, the Discovery and Discovery LXE and the Holiday Rambler Navigator and Endeavor. MSRPs on the division's brands range from $230,000 for a 33-foot low-profile Pace Arrow to $420,000 for the 44-foot Dis- covery LXE, REV's "Cadillac" of the division. The division offers three brands that hit the "sweet spot" of $230,000 to $260,000 for diesel motorhomes: the Discovery, Endeavor and Discovery LXE. Doug Miller, who oversees the division, says REV is winning in the "top-step" approach. He explains, "We weren't always the flashiest or most glamorous motorhome builder out there, although when you walked inside a REV motorhome in the last four to six months, I can sum up consumer responses in three letters: Mark Lombard, Class A gas product manager, says REV is looking for greater penetration in the ever-growing gas market by refocusing its offerings. "The thinking was to right-size our offerings and not try to produce so many diverse floorplans and cover every little niche, but make sure we were focusing on the most important segments of the market," he says.

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