December '18

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38 • RV PRO • December 2018 rv-pro.com O R I G I N A L E Q U I P M E N T Collection remains mindful of the shorter depth of RV kitchen countertops, making them an attractive upgrade for present RV owners planning to remodel an existing kitchen. Handling that aspect of the business is Lippert Components, which inked a joint sales and distribution agreement with Fur- rion in 2015 for the company's electronics and other products. Lippert also handles distribution of the Chef Collection to Furrion's OEM customers. "Our kitchen appliances are carried by the majority of major specialty vehicle warehouse distributors and dealers," Healey says. "For support, we offer custom store displays and merchan- dizing materials to enhance a positive purchase experience for end-consumers looking to upgrade a kitchen." That partnership with LCI has gone a long way toward helping Furrion continue to grow its new customer base year- after-year, according to Healey. The Elkhart Advantage Also playing a role is the company's in-house sales team at the Innovation Center and Institute of Technology, which opened in May 2017. "The in-house team has worked hard to cultivate great rela- tionships throughout the industry," says Healey. "They're sup- ported by our marketing department, which utilizes a creative mix to ensure all of our customers know about our new products." Furrion's Innovation Center and Institute of Technology is located in Elkhart, so as to be close to RV manufacturers. OEMs including Heartland, Keystone, Jayco and CrossRoads include RV Chef Collection products in their RVs. Furrion offers appliances in several sizes to fit the needs of OEMs. Microwave/ convection combos range in size from 1.5 to 1.7 cubic feet; refrigerators are available in sizes from compact to 20 cubic feet.

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