December '18

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40 • RV PRO • December 2018 rv-pro.com D E A L E R S I n 2003, when Dalton and Chari Frederickson founded Dalton's RV in Sheridan, Wyo., they were stocking and selling one RV at a time and paying cash up front for that inventory. Success for the couple's dealership didn't come overnight, but it did arrive with the passage of time – thanks to a continuous focus on customer service, conservative fiscal values and strategically seizing opportunities to expand. Today, the mom-and-pop dealership has two locations: its flagship dealership in Sher- idan, which recently underwent a renovation that doubled its size, and a new 5,000-square-foot retail location in Buffalo, Wyo. The renovated store in Sheridan now encom- passes 13,000 square feet and five service bays, up from about 6,000 square feet and two service bays previously. It sits on 6 acres. The Fredericksons also opened a second loca- tion earlier this year to serve the needs of RVers venturing into and out of Yellowstone National Park and the Bighorn Mountains. The new loca- Living the Dream in Wyoming Dalton's RV started modestly and endured some hardscrabble years, but has persisted by embracing conservative fiscal values and earning customer loyalty thanks to a strong focus on service. After working for another dealership for several years, Dalton and Chari Frederickson struck out on their own in 2003, operating out of a modest 14- by 20-foot cabin in Sheridan, Wyo., and selling one RV at a time. From humble beginnings, the dealership has grown and prospered over the years. By Tamarind Phinisee PHOTOS BY STACEY ELLENWOOD

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