RV PRO

December '18

Issue link: https://nbm.uberflip.com/i/1052147

Contents of this Issue

Navigation

Page 44 of 88

40 • RV PRO • December 2018 rv-pro.com D E A L E R S I n 2003, when Dalton and Chari Frederickson founded Dalton's RV in Sheridan, Wyo., they were stocking and selling one RV at a time and paying cash up front for that inventory. Success for the couple's dealership didn't come overnight, but it did arrive with the passage of time – thanks to a continuous focus on customer service, conservative fiscal values and strategically seizing opportunities to expand. Today, the mom-and-pop dealership has two locations: its flagship dealership in Sher- idan, which recently underwent a renovation that doubled its size, and a new 5,000-square-foot retail location in Buffalo, Wyo. The renovated store in Sheridan now encom- passes 13,000 square feet and five service bays, up from about 6,000 square feet and two service bays previously. It sits on 6 acres. The Fredericksons also opened a second loca- tion earlier this year to serve the needs of RVers venturing into and out of Yellowstone National Park and the Bighorn Mountains. The new loca- Living the Dream in Wyoming Dalton's RV started modestly and endured some hardscrabble years, but has persisted by embracing conservative fiscal values and earning customer loyalty thanks to a strong focus on service. After working for another dealership for several years, Dalton and Chari Frederickson struck out on their own in 2003, operating out of a modest 14- by 20-foot cabin in Sheridan, Wyo., and selling one RV at a time. From humble beginnings, the dealership has grown and prospered over the years. By Tamarind Phinisee PHOTOS BY STACEY ELLENWOOD

Articles in this issue

Links on this page

view archives of RV PRO - December '18