December '18

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rv-pro.com December 2018 • RV PRO • 63 current employees for leads. Social media allow companies to leverage that dynamic substantially. "Facebook, Twitter and other platforms let you invite your customers to help you in your recruiting efforts," says Rebecca Mazin, a co-founder of the Tarrytown, N.Y.-based human resources firm Recruit Right. "You might post a comment that says something like this: 'We are looking for an individual with the following skills. Do you happen to know anyone like that who might like working for us?'" Pick Your Platform So, how do employers know which social media to use? Mazin says it's only natural to consider LinkedIn, which pioneered the concept of social recruiting some 15 years ago. While the platform once catered exclusively to profes- sionals, it has recently expanded its reach to include employees at pretty much any level. "LinkedIn remains one of the top go-to social media sites for recruiting," Mazin says. "You can find everyone from interns and administrative candidates, all the way up to vice presidents and CEOs." "A lot of people are not unhappy enough with their current positions to search out new ones, but they might well be interested if jobs came looking." — Mel Kleiman, director of Humetrics, an employment consulting firm "If you are looking to hire people, you have to go where they congregate. And today people congregate on social media." — Terry Brock, management consultant Advertising Contacts Meet RV PRO's Sales Support Kat Lewis rv-pro.com Email ad materials to klewis@nbm.com Or call 800-669-0424 ext. 215

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