December '18

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rv-pro.com December 2018 • RV PRO • 65 But is LinkedIn the best platform for everyone? Maybe the people who can best answer that question are the company's current employees. Mazin suggests employers ask their employees where they hang out in cyberspace, because the most promising job candidates are likely populating the same venues. Maybe they are posting images on Instagram, or using popular hashtags on Twitter, or posting comments in a career group on LinkedIn. Wherever they go, your company should follow suit. Lay the Groundwork Employers want to become an active social media player far in advance of their candidate search. That's because recruiting today is a two-way street: It's not just com- panies looking for a new employee; it's a whole group of potential employees get- ting to know your business as a quality place to work, according to Craig, the independent management consultant. "It is not only you finding candidates but candidates finding you," he says. "And they perform their due diligence also. They might decide you are not a good fit for them." Potential employees will be looking at the posts employers make over time on their company Facebook page, and at what employers do on all of the other networks. "Establishing a long-term presence will give potential candidates a lot to see and digest," says Riggs, the CEO of NR "This (social media) is not about blasting out a message to people. We don't like to be blasted upon; we like to interact with others and develop relationships." — Randall Craig, management consultant ALL-IN-ONE SPACE HEATING ON-DEMAND HOT WATER SYSTEM INTERNATIONAL THERMAL RESEARCH Advanced Diesel Heating & Hot Water Solutions Easy to Install and Requires No Side Access for Service or Maintenance Call 1-800-993-4402 (USA) or 1-800-775-1272 (CANADA) Email: info @ itrheat.com • Visit us online at: www.itrheat.com • Power, Efficient, Low Emissions, No Smoke, No Smell • Zero Mounting Clearance Required on Back and Sides • Superior Hot Water Performance, Continuous and On-Demand • Multi-Zone Climate Control • Engine Waste Heat Management and Optional Engine Pre-Heat • Easy Installation with "Plug & Play" Connections 50,000 TRUE OUTPUT™ BTU

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