December '18

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rv-pro.com December 2018 • RV PRO • 67 "Get expertise from a person who has done recruiting, and who knows what words and techniques to use," says Brock, the independent management consultant. "Maybe it would be smart to link your ad to a video, or to a web page that talks about the benefits of working with your business." Due Diligence The value of social media goes beyond just extending an employer's recruiting efforts to new pools of top prospects. Employers also can use the platforms to perform due diligence prior to hiring. "In the past, due diligence meant nothing more than calling references," Craig says. "You still do that, but you can go further with social media. Check if candidates' profiles are consistent with their resumes and what they say in their interviews. Did they claim to have certain levels of expertise that conflict with their online descriptions?" And there's more. "Take a look at candidates' blog posts," Craig says. "Are they active in forums where they answer questions posted by others? This can be a real indication of expertise and enthusiasm." As the above comments suggest, the successful recruiting effort begins with understanding how your current employees are consuming social media, then designing your interactions accord- ingly. The key word there is interaction. "This is not about blasting out a mes- sage to people," Craig adds. "We don't like to be blasted upon; we like to interact with others and develop relationships." "If you reach out on a social network, you can attract the attention of top-performing people who might not be looking to move on, but who are intrigued by an unexpected opportunity. This can greatly expand your candidate pool and can help you land valuable talent." — Nate Riggs, CEO of NR Media Group, a consulting firm YOU'VE GOT A LOT RIDING ON YOUR SUSPENSION 800-753-0050 • REYCOGRANNING.COM/COMFORTMASTER Manufacturing in the USA for over 90 Years Whether you're a first-time or repeat buyer of a Class A motorhome, rely on Reyco Granning's full line of air ride and IFS suspensions for enhanced safety and maneuverability through changing road conditions.

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